B4_UR_IZ Visualization of USAFacts Data

The team at Data Cocoon would like to extend a big thank you to Steve Ballmer and the team at USAFacts for providing the citizens of the United States of America with this treasure trove of Government data.  They have done a great service and in their footsteps we have decided to take the data they provided and create a 3d, interactive, data visualization to help the public better understand this amazing data.


Please view our intro video on this data!

Our interactive visualizations can be viewed online at the links below:

Gov Data 3


Seeking B4_UR_IZ Beta Clients

We are currently seeking a small group of up to 20 beta testers to help us shape the future of the B4_UR_IZ product line.

Beta users will be provided with either a physical device (Laptop or Tablet) or a virtual machine to work with during the 6-month beta period.  We are selecting 5 to 10 Beta testers to participate free of charge.  The remaining testers will be assessed a small initial fee. 

Beta testers will help to shape the future of the product and will receive invaluable insight into their company’s finances.

Beta testers will be selected on a first come first serve basis.  After the beta period, beta clients will be able to transition into the initial release at a discounted rate.

If you are interested in becoming a beta tester, please contact us at info@datacocoon.com or go to our membership page to signup.

Data Visualization in Marketing

In the last twenty years, the volume of data, and particularly marketing data, has increased exponentially. Hardware and software makers have struggled to keep pace with this explosion in volume. Visualization of marketing data is a solution that we suggest as a way to solve this problem. The four V’s of data, as noted by strategists at IBM, are Volume, Variety, Velocity and Veracity. A type of data, referred to as hierarchical data, are more difficult to evaluate with standard tables, due to the more complex relationships between levels of the hierarchy. The approach we present here addresses all four areas of data explosion observed in recent years, particularly for hierarchical data. In addition to computers and software that have to deal with data overload, according to Miller’s Law, the human mind is easily overwhelmed as it is only able to handle about seven pieces of information when it comes to memory and processing. The overloading problem that the manager’s mind is likely to face can be solved, or at least mitigated, by the visualization software that we present in this study. Visualization is particularly important for hierarchical data, where the individual data points are connected in a tree-like structure, with large clusters of data broken into sub-categories. The hierarchical analyses of data suggested here can help people to see relationships between variables and groups, while making it easy to check on data veracity. We demonstrate the approach using sales data for a technology company. The visualization helps to understand the break-up of sales data into categories, sub-categories etc.


Click Data Visualization in Marketing to view the complete paper.

Consciousness vs. Awareness

The close relationship between attention and consciousness has led many scholars to conflate these processes. Researchers have found that that top-down attention and consciousness are distinct phenomena that need not occur together and that can be manipulated using distinct paradigms.

In other words, individuals can become conscious of an isolated object or the gist of a scene despite the near absence of top-down attention.   Conversely, the same individuals can attend to perceptually invisible objects.

Furthermore, top-down attention and consciousness can have opposing effects. Such dissociations are easier to understand when the different functions of these two processes are considered.


What is perception?  The process of perception begins with an object in the real world, called the distal stimulus or distal object.   By means of light, sound or another physical process, the object stimulates the body’s sensory organs. These sensory organs transform the input energy into neural activity—a process called transduction.

The raw pattern of neural activity is called the proximal stimulus.  These neural signals are transmitted to the brain and processed. The resulting mental re-creation of the distal stimulus is the percept. Perception is sometimes described as the process of constructing mental representations of distal stimuli using the information available in proximal stimuli.

A key concept to understand is that of amodal perception.  Amodal perception  is the perception of the whole of a physical structure when only parts of it affect the sensory receptors. For example, a table will be perceived as a complete volumetric structure even if only part of it—the facing surface—projects to the retina; it is perceived as possessing internal volume and hidden rear surfaces despite the fact that only the near surfaces are exposed to view. Similarly, the world around us is perceived as a surrounding plenum, even though only part of it is in view at any time.