B4_UR_IZ Visualization of USAFacts Data

The team at Data Cocoon would like to extend a big thank you to Steve Ballmer and the team at USAFacts for providing the citizens of the United States of America with this treasure trove of Government data.  They have done a great service and in their footsteps we have decided to take the data they […]

Seeking B4_UR_IZ Beta Clients

We are currently seeking a small group of up to 20 beta testers to help us shape the future of the B4_UR_IZ product line. Beta users will be provided with either a physical device (Laptop or Tablet) or a virtual machine to work with during the 6-month beta period.  We are selecting 5 to 10 […]

Data Visualization in Marketing

In the last twenty years, the volume of data, and particularly marketing data, has increased exponentially. Hardware and software makers have struggled to keep pace with this explosion in volume. Visualization of marketing data is a solution that we suggest as a way to solve this problem. The four V’s of data, as noted by […]

Consciousness vs. Awareness

The close relationship between attention and consciousness has led many scholars to conflate these processes. Researchers have found that that top-down attention and consciousness are distinct phenomena that need not occur together and that can be manipulated using distinct paradigms. In other words, individuals can become conscious of an isolated object or the gist of […]

Perception

What is perception?  The process of perception begins with an object in the real world, called the distal stimulus or distal object.   By means of light, sound or another physical process, the object stimulates the body’s sensory organs. These sensory organs transform the input energy into neural activity—a process called transduction. The raw pattern of neural activity is […]